Collection of Your Information In order to access the App, you will be required to register for an App account (an “Account”). You may register for an Account by providing certain personally identifiable information (“Personal Information”), either by entering such Personal Information (such as, and as applicable, your name, e-mail address, addresses, telephone number, credit card information, and certain preferences) directly into the App, or (2) by allowing us to access your name and email address from your profile on the Facebook social networking site and/or your Google log-in information, and you providing to us other information that you enter directly into the App, such as your address, phone number, credit card information, and certain preferences. It is your responsibility to give us current, complete, truthful and accurate information, including Personal Information, and to keep such information up to date. Alliance will not be responsible for any problems or liability related to inaccurate or incomplete Personal Information, whether due to your failure to update such Personal Information or otherwise. In addition to Personal Information, we may collect the following information you provide (collectively with your Personal Information the “Information”):
Use of Your Information Alliance collects and uses your Information in multiple ways. First, we use your Information to (a) perform analysis aimed at improving the Service; (b) make the App or Services more user friendly by reducing the need for you to repeatedly enter the same information; and (c) providing your Information to the Licensees to enable them to (i) display advertising and content that are tailored to your preferences and interests and (ii) operate the Services and respond to support requests. Alliance does not use your Information to contact you directly to provide you advertising or similar content.
Alliance may hire other companies to provide limited administrative and communication services on Alliance's behalf, such as hosting Sites, the processing and delivery of mailings, providing customer support, or providing credit card processing services. Alliance has the right to disclose your Personal Information to these third party companies for the purpose of administering and maintaining the Site and App's features, functions and operations. Those companies will be permitted to obtain only such Personal Information as necessary for them to deliver the respective services, and Alliance does not authorize these companies to use your Personal Information except for the sole purpose of providing those services requested by Alliance.
Security of Your Personal Information. The Personal Information Alliance collects is securely stored within our database, and we use standard, industry-wide practices such as firewalls, encryption, and (in certain areas) Secure Socket Layers (“SSL”) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. Alliance cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to Alliance over the Internet. Alliance recommends that you not disclose your password to anyone.
Information Collected Automatically. We may receive and store certain types of information whenever you interact with the App and/or Service. Alliance may choose to automatically receive and record information on our server logs from your browser including your IP address, cookie information, and the page you requested.
In addition, Alliance may use third party analytics providers and products to obtain, compile and analyze Information about how Users are using and interacting with Alliance and/or the Services. Alliance may provide Information to these analytics providers for the purpose of obtaining statistics and other information about how users are using and interacting with Alliance. These analytics providers may use a variety of established or new tracking technologies or tools (including, without limitation, cookies, web beacons, HTTP cache, local shared objects and persistent identifiers) to recognize your computer or device and/or to collect or compile this information. Alliance has no control over the technologies, tools or practices of the third parties that providing analytics products and services to Alliance.
Collection and Use of Children's Personal Information. The App and the Services are intended for general audiences, and Alliance does not knowingly collect any Personal Information from children. During the registration process for an Account, Alliance does collect age information, and if users identify themselves as under 13 years of age, Alliance will block such users from providing personal information.